The impact of renewable technologies in our lives – Sustainable Marketing
Renewable Energy is obviously a fundamental part of the change that is exponentially taking place all over the world. It started in developing countries, it has been however the first and only energy source that some people in Africa know or have been in contact with. This is because some people without access to electrification are getting their first access through renewables. Can we imagine the young generation from this communities? For them, renewable energy will be standard, nothing new in that. Their way to think about electricity will be completely different.
Marketing renewable energy is all about educating the audience and communicating new technologies. This communication contributes to the evolution of the society and it motivates that we all work together for a common goal of guaranteeing the quality of our future.
However, some points in the renewable energy market offer, still, a broad space for improvement. No one has still figured out how we can solve the battery issue and so far none high-impact-rural-electrification-project has been implemented in a sustainable way. This is because we are still in the early stages of this technology and for rural electrification, the human factor is very influential.
Therefore, marketing and communication here should be, as always, carefully interpreted.
Some questions remain:
- Is decentralized electrification the key for energy access?
- What happens with the diesel/gasoline generators used in remote areas?
- How is the development of the battery market? Are we any close to a sustainable solution?
- What are the alternatives to the well-known renewable energy in the market?
Here I am going to post news and opinions about the points above and a bit more…